Dollar Menu Burger King

 

Burger King takes swat with fresh gut bomb burger at McDonald's

Think of it as the gut busters' fight. Burger King also launched a hefty new burger made from a half-pound of beef in an attempt to go after competitor McDonald's, and it went on sale Thursday.

Dollar Menu Burger King
Dollar Menu Burger King

Dollar Menu Burger King - The Pound of the Double Quarter McDonald's Double Quarter Pounder is specifically attacked by King Sandwich. The Burger King edition will consist of two American cheese beef patties, sliced onions, pickles and ketchup on a toasted bun of sesame seeds.

The latest Double Quarter Pound King, unlike the Double Whopper, has no lettuce, tomato or mayonnaise, however, according to the brand, it does have two slices of cheese. The latest burger has 60% more meat than the former Big King burger as well.

This is not the first time McDonald's has been trolled by Burger King. An ad at Halloween time included a creepy version of Ronald McDonald, based on the Stephen King novel, dressed up to mimic Pennywise from the horror movie It. "Come as a clown, eat like a king" was the motto.

Sales of Burger King rose 3.6%, Restaurant Brands International's owner said in his third-quarter earnings report. With the launch of the upscale Signature Crafted Recipes sandwich line, the hand-crafted McCafe drinks and the fresh $1-$2-$3 Dollar Menu, McDonald's has been making strides in 2017.

Both franchises are facing the competition from the so-called better-burger players, as well as Wendy's and smaller regional fast-food burger chains, which offer more costly and, some claim, tastier variants of the American classic, such as Five Men, Smashburger, Shake Shack and Fatburger.

Any traffic is powered by menu programmes that bring novelty. It's the one thing that fast-service restaurants have to do to draw clients,' said Helena Sing, who covers S&P Global's Restaurant Brands International. "This unique programme seeks to target all burger eaters who are hard-core."

Burger King was founded in 1954 and, according to the group, is currently the world's second-largest fast-food burger chain with more than 15,000 outlets around the world.

The portfolio of Ontario-based Restaurant Brands International comprises Tim Hortons and Popeyes as well.


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